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Dec 10
2007
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Hoodz Executive Summary
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Picture a proud, hip man of the streets, walking through his hood. The people stop and look as he walks by. He's wearing a purple hat, fitted close to his head that tells everyone what his pride is: 'serious brainz.' This is a Hoodz hat. Hoodz is a creative, down-to-earth, street-wise clothing business that makes designer hats for a hip young market, and because its products are low-cost and high-demand, Hoodz is a great investment opportunity.
What is so unique about Hoodz hats? Hoodz hats are creative; they can make you laugh, think, and, of course, look fine. Hoodz hats state who you are; they let you express yourself because they give you a choice of designs. Hoodz hats are from the streets; they show real urban life. The creator of Hoodz is Curtis Jackson. His life is the streets, so he is bringing urban style to his hats. A baseball-style cap saying "Serious Brainz Under This Hat" reveals the minds at work beneath inner-city clothes. The Hoodz fedora brings serious style, and the "Mind Control Protection" hat is not just a joke. It shows that the person wearing it has his own mind. As Hoodz grows, we will also be able to create custom Hoodz with your own message about who you are. Hoodz is more than just a hat business. It gives each person an individual flair.
Hoodz is all about the individual, and everyone is an individual. Because Hoodz make a statement about who you are, all kinds of people will want to buy Hoodz hats. The styles are for both men and women, and with the low cost and high style, students and young people will want to buy Hoodz. These are the people who want a new, urban style and who want to express their ideas.
Hoodz founder Curtis Jackson often wears a Hoodz hat with tagger graffiti marks One day a stranger offered him fifty dollars for it. The production cost for Hoodz is $2.00 per hat, and low-end hats in stores surveyed cost around $8.00. The suggested price of Hoodz is $9.50 per hat, a $7.50 profit--and a great value for a hat that one guy thought was worth $50. The low price of Hoodz will make this a hat everyone can afford--and everyone will want one. The profis are high because the hats are cheap to make. How does Hoodz make high style cost less? The designs--colors, words, and images--are creative. Instead of having more shapes of hats, Hoodz makes the most of each shape, lowering costs of making them.
The old fashion was only for a few rich people who could afford French designs. "But underneath French fashion's broad brim was a sinking industry, outmoded and out of touch," says Teri Agins in the book The End of Fashion. Hoodz defines the new fashion--for all kinds of people. Instead of being outmoded, Hoodz is on the cutting edge. Instead of being out of touch, Hoodz is in touch with real life. Like the hat say, Hoodz is about serious brainz--and style. In every sense of the word, Hoodz is smart.
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Written by Maria
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